What is Google AdWords?

Google’s advertising product and a main source of
ads. When advertisers use AdWords to promote their product or
service, their ads may appear next to search results on Google,
and/or on websites that are using AdSense.

AdWords advertisements are short, and consist of a title and two content lines. Advertisers pick keywords that relate to that their ad, and then bid on these keywords. They pay each time someone clicks on their ad. The advertisement will take the clicker to the merchant’s website.

Keywords cost more when they are more popular. If a lot of people
are bidding on the word “internet marketing” the cost per click will be
much higher. Depending on the keyword, a click may cost anywhere
from $0.10 to several dollars.

Mastering the use of Google AdWords and effective pay-per-click campaign management is one of the keys to success in online business.