Private Label Rights (PLR) are generally rights you purchase with a product you can put your own name one it, edit the product, resell and market as your own.

The specific rights of a PLR product vary greatly depending on the license of the PLR product you purchased. You should always know what PLR rights you are purchasing before you make the purchase.

The main advantage on purchasing a PLR product is avoiding product development costs and time by simply taking a pre-made product and making it your own.